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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Insurance Sales Using Microeconomics
Direct Insurance Sales Using Microeconomics Essay of using microeconomics and Embedded Value concepts ... concepts to evaluate direct marketing programs. Acquisition expenses;Annuity reserves;Embedded value;Marketing ...- Authors: Robert E Winawer
- Date: May 2002
- Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Regarding Your Direct Response Offer
Regarding Your Direct Response Offer This article evaluates findings from a new LIMRA focus group consumer ... insurance including their use of direct channels, including direct mail, the internet and call centers ...- Authors: Pete Jacques, Ronald R Neyer
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Trends in Direct Response Marketing
Trends in Direct Response Marketing This article looks at trends in direct marketing with an emphasis ...- Authors: Patrick T Leary
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Technology & Applications>Software
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Is “Direct” Where You Want To Be?
Is “Direct” Where You Want To Be? This article takes a look at direct response marketing the associated ...- Authors: David C Florian
- Date: Jan 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 1—Analysis of Solicitations
Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct to Consumer: What Does it Mean for Financial Services
Direct to Consumer: What Does it Mean for Financial Services This article provides a contemporary perspective ... perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies ...- Authors: Eric Sondergeld, Patrick T Leary
- Date: May 2017
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels
Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels This article looks at the attitudes ...- Authors: UNKNOWN Mark L Trencher
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship ... relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and distribution; ...- Authors: ANDREW DAVID COHEN, Leo Toralballa
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability
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Direct Insurance Sales Using Microeconomics - Overcoming Asset Share Pricing Criteria
Direct Insurance Sales Using Microeconomics - Overcoming Asset Share Pricing Criteria This is the third ... better manage and understand the profitability of direct marketing programs. The article illustrates how ...- Authors: Robert E Winawer
- Date: Jan 2003
- Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance